Build, grow and automate in one place
Build fast.
Earn more.
Soft-Web Digital is the software development company ambitious entrepreneurs, investors and businesses rely on to launch products, scale growth and digitize operations. We build world-class SaaS, fintech and automation platforms that win customers at a global standard, cut operating costs and grow your revenue.
Numbers don’t lie
What the products we have built have delivered for the businesses that own them.
- Revenue generated by products we have built
- 01
- Products launched and shipped
- 02
- Years building products that scale
- 03
- In-house product, design and engineering specialists
- 04
Everything you need to launch, grow and run
Ship a new product, digitize how your business runs or launch a proven platform under your own brand. One partner, accountable from first idea to measurable results.
Build
SaaS & Mobile App Development
We design and build the product itself, from first scope to a platform your customers pay for.
Payments
Fintech & Payments
Wallets, bill payments, virtual cards and cross-border flows built to handle real transaction volume.
Launch
Ready to Launch Solutions
Pre-built platforms you can launch under your own brand instead of building from zero.
Automate
Business & System Automation
We find where your business loses hours to manual work, then build the systems that take it over.
Custom
Custom & Enterprise Solutions
Marketplaces, logistics platforms, ERPs and internal systems designed around how your business works.
Support
Consultation, Maintenance & Support
Senior product and engineering input, plus the upkeep that keeps a live system secure and reliable.
Launch on a platform that already works
Complete, production-tested platforms we brand, configure and deploy for you, instead of building from a blank screen.
- Giftcard & Crypto Exchange
Open your own giftcard and crypto exchange without building one
Short Description: A fully built platform for buying, selling and swapping gift cards and crypto assets, with rates engine, wallet and admin dashboard included.
View solution - Multilevel Marketing System
Run your network on software that does the maths for you
Commission tracking, downline management and payout automation for network marketing businesses, built to handle real transaction volume.
View solution
How we work
A clear path from idea to launch
Five stages, fixed checkpoints and one product manager accountable to you, so you always know what is done, what is next and what it costs.
See what we buildDiscovery
Product managementA strategy session to understand the problem, the market and the constraints. You get a written scope, not a generic pitch deck.
Design
Product designUser flows and interface designs you can click through and approve before a line of code is written.
Build
Frontend, backend, mobile and AI engineeringStack-focused engineers build in short iterations with demos at every checkpoint, so nothing is a black box.
Test
Quality assuranceQA runs the product against real scenarios, including the payment and edge cases that break launches.
Launch and support
DevOps and project managementWe deploy, monitor, maintain and upgrade the product so it keeps running as your business grows.
About the company
Built to grow with your business, not just to launch
Soft-Web Digital started from one belief: every real business problem can be solved with the right digital tools. Today we are a software company with an in-house team of 15+ specialists in Lagos: product managers, designers, engineers, DevOps and QA specialists working as one.
We have launched and shipped more than 105 products across fintech, e-commerce, logistics, marketplaces and HR. Together, those products have generated more than $155 million in revenue for the businesses that own them.
Industries we serve
Software that moves the numbers in your industry
Payments that clear, deliveries that arrive on time, operations that run without paperwork. We bring what already works in your sector, so you reach results faster and with less risk.
- 01
Fintech
Wallets, payments and lending built to pass compliance and scale
- 02
E-Commerce & Marketplaces
Stores and multi-vendor marketplaces that convert and keep buyers
- 03
Logistics
Delivery, fleet tracking and rider apps that cut delays and costs
- 04
Corporate Organizations
HR systems, internal tools and automation that save staff hours
- 05
Real Estate
Listings, property management and rent collection on autopilot
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Professional Services
Client portals, scheduling and billing that get you paid faster
- 07
Healthcare
Patient portals, telemedicine and clinic operations that run smoothly
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Education
Learning platforms and school management that grow enrollment
- 09
Hospitality
Bookings and guest experiences that fill rooms and tables
- 10
Manufacturing
Inventory, production tracking and ERP that reduce waste
Capabilities
Investor-ready products, built to scale
Clear strategy, clean architecture, secure payments and automation that holds up under real traffic, so your product wins customers, passes due diligence and grows without a rebuild.
01
Product strategy
- Discovery, scoping and roadmaps
- Build versus buy decisions
- Go-to-market planning
- Investor and stakeholder reporting
02
SaaS development
- Multi-tenant platform architecture
- Subscription and usage billing
- Admin dashboards and reporting
- API design and integrations
03
Mobile app development
- Cross-platform and native apps
- App Store and Play Store release
- Mobile UX and performance
- API integration for mobile backends
04
Automation and AI
- Workflow and back-office automation
- AI agents and document processing
- System integrations and data sync
- Maintenance, monitoring and support
The team
Senior people on your product from day one
Specialists in product, design, engineering, QA and DevOps who own your outcome. You always know who is building, and you speak to them directly.
Testimonials
Results our clients talk about
“My previous developers cost me an eight figure loss with a broken trading platform. After the rebuild, I spend 30% of what I used to on maintenance, with zero downtime, three years in and still running perfectly.”
“We built a service listing marketplace for the events and wedding niche together. A senior engineer I brought in to review the product could not find a single fault, and I picked up real lessons from how the team worked.”
“Manual candidate sourcing for every client request is gone. We now have thousands of pre-vetted candidates ready to ship, cutting search time dramatically, delivering faster, and needing far less manpower to do it.”
Insights to help you build smarter
Practical guidance on launching products, growing revenue and digitizing operations, drawn from what we have actually shipped.
Founders · Business Growth
Your biggest competitor isn't bigger than you. They're just faster.
When business owners think about competition, they usually picture companies with bigger budgets, larger teams, or better products. While those things can...
Product Strategy · Startups
Stop building what nobody uses!
Too many startups build products based on assumptions, not evidence. Founders brainstorm features, developers execute, and months later the product launches...
Founders · African Tech
Why many African businesses fail after launching their first tech product
Every year, many African founders launch new apps, platforms, and digital solutions with high expectations. Unfortunately, a large number of these products...
What does Soft-Web Digital do?
Soft-Web Digital is a software development and business automation studio based in Lagos, Nigeria. We design, build and maintain SaaS platforms, mobile apps, fintech products, marketplaces, logistics systems and HR tools, and we automate manual business processes for companies in Nigeria, across Africa and internationally.
Who is behind Soft-Web Digital?
Soft-Web Digital is a 15-person in-house team of product managers, product designers, frontend, backend, mobile and AI engineers, DevOps and QA specialists. The studio was founded and is led by Mayowa O. George, who has more than ten years of experience across product design, engineering and product management.
What has Soft-Web Digital built?
Soft-Web Digital has shipped more than 20 products for over 50 clients across fintech, e-commerce, logistics, marketplaces and HR. Products we have built have generated more than ₦40 billion in revenue. Case studies are published on our portfolio page.
Do you work with clients outside Nigeria?
Yes. Soft-Web Digital works with clients locally and internationally. The team is based in Lagos and works remotely with founders and companies in other countries, with a product manager as your single point of contact throughout the project.
Tell us what you need built
Answer five short questions and get a scoped quote, or book a free strategy session and talk it through with a product manager first.